Categories of Adopters

The Diagram to the right describes how an innovation is communicated over time through different channels to members of a social system and the categories of adopters.

I think I favor this communication theory the most because it is very relatable in a number of other subjects. For example; In music, underground music or artist are really only listened to by true hip hop enthusiast or only known locally. Then "The Chasm", is the time between when everything is fine tuned. contracts signed. album development. Then when it hits the mainstream market. That when the artist is being played on the radio and topping billboard charts. Then the buzz dies down,or they're no longer appealing to the bulk of the audience. "The Skeptics" represent the true die hard fans, who continue to listen to the classics of the artist and purchase there songs on itunes.